Communications and PR

Training

Public Relations Training

Need some tips with communicating with reporters and the people in your community? These sessions are offered at TASB events throughout the year. Contact Karen Strong, 512-467-0222, for more information.

Establishing Community Support for Schools in Your Town

Find out how you can foster support from parents, nonparents, local media, and the business sector. Turn complainers into champions. Learn how community relations, school-business partnerships, and special events can combine to create dedicated local proponents for public schools.  

There’s a Reporter Looking for You

What are the basic rules for working with reporters? How should your response differ based on whether you are responding to newspaper or television reporters? Pick up some pointers on dealing with media representatives and how to enlist their support.

Communicating across Diversity

More and more often, we are called on to work with a diverse array of people. Learn to recognize the differences among us and communicate effectively across those differences. 

Who Will Fill Our Desks in 2010? The Changing Student Profile

Many Texas school districts are experiencing a dramatic change in student body demographics, and similar changes are on the horizon for all Texas schools and communities. Learn and share how districts are dealing with this demographic trend in the classroom, on the board, and in the community.

Put Your Whole Team in the Game: Using Effective Community Partnerships

Texas school districts are finding a wide variety of partners to enrich the public school experience for students. Discover more about the innovative partnerships and creative programs that result when schools team up with community businesses, organizations, and individuals.  

The Facts behind the Sound Bites

School budget crunches, lower testing scores, No Child Left Behind requirements, and other issues have made it difficult to talk positively about Texas public schools this year. Learn the facts behind the headlines and sound bites and how you can help ensure that Texans have a more accurate picture of how our schools are doing.